To wash can be the simplest – and yet the most properly uplifting – of daily rituals. It’s not for nothing that ancient cultures from the Romans to the Japanese have practised ritual bathing; it’s a way to move on and to allow room for renewal. For a few precious moments, you gently cleanse not only your skin, but your mind as well.
The purification can happen at every level. Soaking in water, the minor irritations and disappointments that plague life feel less pressing; they too can drain away.
This refreshing soap is carefully designed to freshen up your state of mind.
You realise that it won’t be so bad after all, now that you’ve cleansed away some of your own worry, anger and fear. In a few minutes, you’ll turn to face the day with a fresh outlook. It’s often the simple rituals that can best help us approach the world with a little more confidence and serenity.